Partnership:

Cruella and De Beers Jewelers

Description:

Walt Disney Studios partnered with De Beers Jewelers on a promotion celebrating the release of CRUELLA.

The partnership consisted of De Beers Jewelers creating several pieces of jewelry to be featured in the marketing of the film as well as within the film itself.

CRUELLA takes place in the upscale fashion world of 1970s London and, thus, made a perfect partner for De Beers. Several pieces of jewelry are worn and featured throughout the film from De Beers. The titular CRUELLA as well as Emma Thompson's Baroness showcase De Beers pieces.

De Beers also participated in the marketing of the film on its website and social media in the lead-up to CRUELLA's release.

Partnership Opportunity:
Cruella/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
De Beers Jewelers /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Social Media
Created On:
2021-07-06
Last Modified on:
2021-07-06
Companies Involved
Tuck

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