Partnership:

Cruella and Louis Vuitton

Description:

Walt Disney Studios partnered with iconic fashion brand Louis Vuitton on a promotion surrounding the release of CRUELLA.

The partnership consisted of Walt Disney Studios collaborating with Louis Vuitton to make the fashion brand a featured part of CRUELLA's presentation of the 1970's London fashion scene.

Though many of the looks in the film were not created in partnership with brands so as to allow maximum creativity for the film's costume designer, CRUELLA worked with Louis Vuitton to make the iconic Louis Vuitton Capucines bag part of de Vil’s look. 

The partnership was promoted on social media as well as in a video posted to Louis Vuitton's official YouTube channel.

Partnership Opportunity:
Cruella/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Louis Vuitton /Fashion
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults 35-44
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Product Placement
Social Media
Influencers / Brand Ambassadors
Created On:
2021-06-01
Last Modified on:
2021-06-07
Companies Involved
Tuck

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