Description:
To celebrate the release of CRUELLA, Walt Disney Studios formed an exciting partnership with MAC Cosmetics.
The collaboration consisted of Disney and MAC Cosmetics working together to launch the Disney CRUELLA Collection by MAC. This collection of makeup was inspired by the film and allowed fans to replicate the titular character's look.
The Disney CRUELLA Collection by MAC was a limited-edition line-up that consisted of a variety of makeup products that came in co-branded packaging. The makeup came in two-toned hues that mimicked the character's iconic aesthetic. The products allowed fans to mix and match to create CRUELLA-inspired looks in custom combinations.
Partnership Opportunity:
Company:
Partner/Category:
MAC Cosmetics /Health & Beauty
Timing:
May 2nd Quarter 2002
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Online
Social Media
Other
Created On:
2021-05-28
Last Modified on:
2021-05-28
Companies Involved
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