Description:
Walt Disney Studios collaborated with Sally Hansen to celebrate the highly-anticipated release of CRUELLA.
The partnership consisted of Walt Disney Studios working with Sally Hansen to launch a collection of nail polish inspired by the film. The Sally Hansen x Disney CRUELLA Miracle Gel Collection drew from the punk meets couture fashion of CRUELLA.
The movie, which takes place in the fashion world of the 1970s, inspired the collection which consisted of 12 shades of nail polish that embodied the characteristics of the titular CRUELLA. The nail polish in the collection featured black rings and caps that were decorated with the Disney CRUELLA logo.
Partnership Opportunity:
Company:
Partner/Category:
Sally Hansen /Health & Beauty
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-05-27
Last Modified on:
2021-05-27
Companies Involved
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