Walt Disney Studios teamed with Tom Davies Bespoke Eyewear on a partnership celebrating the release of CRUELLA.

Disney collaborated with Tom Davies to create over 100 pairs of glasses that were featured throughout CRUELLA. The movie, which takes place in fashion world of the '70s, had custom Davies glasses created that were reminiscent of that '70s-era style.

Tom Davies hand-crafted frames for, not only the titular CRUELLA, but also for all the leading ladies of the film. The frames created by Tom Davies represented the evolution of each character, especially the infamous lead.

The collaboration was promoted with a competition in which CRUELLA fans could submit their own sunglasses design to be made by the craftspeople of Tom Davies. In addition to that winner, twenty runner-ups won a pair of sunglasses worn by CRUELLA in the movie.