Partnership:

CTR – Crash Team Racing – Nitro Fueled and Hollister

Description:

Activision partnered with Hollister Co. in celebration of the release of CRASH TEAM RACING NITRO FUELED.

The partnership included Hollister stores in Los Angeles, Chicago and New York hosting a hands-on gaming experience which included Gaming Lounges and PS4 systems that were hooked up to the stores' front video screens. 

The three locations also gave away limited-edition CRASH TEAM RACING t-shirts, Pop! Funko characters, and PS4 game downloads with a $100 purchase.

Additionally, the Los Angeles store hosted a Twitch live-stream with streamer Fuslie and actor J.D. Witherspoon.

Fans outside of the three markets were still able to receive a PS4 game download by making a $100 or more purchase at their local store or online.

Partnership Opportunity:
CTR – Crash Team Racing – Nitro Fueled/Gaming & Esports
Company:
Activision
Partner/Category:
Hollister /Fashion
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Media Elements:
Online
Product Giveaways
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-07-29
Companies Involved
Activision
Tuck

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