Description:
AT&T Wireless teamed up with CBS` CUPID, a new dating show that asks the audience to choose a mate for a 25-year-old woman. As with its American Idol sponsorship, AT&T Wireless will enable viewers to vote for the CUPID finalists through text messaging. The company will also produce exclusive, show-related content for their customer`s phones and sponsor an online promotion at www.CBS.com . CUPID debuted on July 9 but viewers won`t be able to start voting until the beginning of an 11-episode run on July 30. Supported by a national campaign that included print, TV and online support.
Partnership Opportunity:
CUPID/Television
Partner/Category:
AT&T /Communications
Timing:
July 3rd Quarter 2003
Target:
Teens
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
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