Partnership:

CVS Beauty IRL and Glamsquad

Description:
CVS partnered with on-demand, in-home beauty service Glamsquad to offer customers beauty treatment and services at select CVS locations to promote CVS’ new BeautyIRL store concepts. BeautyIRL aims to incorporate express beauty services into regular consumer shopping and is meant to serve as a “store-within-a-store” beauty format. Some of the services that were available included blowouts, dry styling, braids, a 30-minute makeup refresher, skin services and manicures. Each ranged in cost between $30 and $45, and customers could either walk-in for a treatment or book an appointment in advance.

CVS has debuted four BeautyIRL in Florida, Connecticut and Massachusetts, and additional locations are scheduled for 2019.

Partnership Opportunity:
CVS Beauty IRL/Health & Beauty
Company:
CVS
Partner/Category:
Glamsquad /Online
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-09-05
Companies Involved
CVS
Tuck

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