Description:
Dairy Queen collaborated with The Girl Scouts of the USA to bring the beloved flavor of a select Girl Scout cookie to Dairy Queen Blizzards.
Ahead of the summer season, Dairy Queen teamed The Girl Scouts to combine Girl Scout Thin Mints with Dairy Queen Blizzards. Starting April 12, Dairy Queen customers could get a lineup of summertime Blizzards for a limited-time. One of these Blizzards featured Girl Scouts Thin Mints.
The Girl Scouts Thin Mint Blizzard, available through the summer at participating Dairy Queen locations, had Girl Scout Thing Mints cookies and cool mint blended with Dairy Queen's world-famous vanilla soft serve to Blizzard perfection.
Partnership Opportunity:
Dairy Queen/Dining
Partner/Category:
Girl Scouts of the USA /Non-Profit Organizations
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Other
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2021-05-21
Last Modified on:
2021-05-28
Companies Involved
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