Partnership:

Darkness to Light and Aerie x Aly Raisman Collection

Description:

Aly Raisman has used her post-gymnastics career to speak up for causes she cares about, especially as it pertains to ending abuse in sports. On Friday, Feb. 26, the decorated Olympian launched activewear collection OFFLINE by Aerie x Aly Raisman, with 15 percent of sales going to Darkness to Light, a nonprofit with the mission of sexual abuse prevention and education for adults.

This is the second full collection that Raisman and Aerie have created to benefit Darkness to Light. The first one in 2019, featured activewear as well, and followed an Aerie survivors swimsuit that also benefited the nonprofit a year prior. The 2021 collection is focused specifically on the comfort of unplugging. 

See additional coverage here:

InStyle Magazine
PopSugar
Instagram

Connect with Gwen Bouchie at Darkness to Light on partnership opportunities with the organization.

Partnership Opportunity:
Darkness to Light/Non-Profit Organizations
Company:
Darkness to Light
Partner/Category:
Aerie x Aly Raisman Collection /Fashion
Timing:
Current
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
In-Store / Retail
Product Demonstrations / Sampling
Media Elements:
Advertorials
Blogs
Celebrity Appearance / Endorsement
Online
Social Media
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement

Website and Social Media

Created On:
2021-02-23
Last Modified on:
2021-03-04
Companies Involved
Darkness to Light
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.