Partnership:

Darkness to Light and Crime Junkie

Description:

Darkness to Light partnered with Crime Junkie on their upcoming April 5th podcast covering the story of Peggy Roeme - a woman who went missing for 12 years and her daughter's mission to find her. Darkness to Light provided issue-based support to the scripting of the program and offered a custom webpage for listeners to access for more information on preventing abuse. 


Crime Junkie is a weekly true-crime podcast dedicated to giving you a fix. Every Monday, Ashley Flowers will tell you about whatever crime she’s been obsessing over that week in a way that sounds like you’re sitting around talking crime with your best friends. The storytelling is straightforward and free of rabbit holes so the cases stay suspenseful and are easy to follow. 

Partnership Opportunity:
Darkness to Light/Non-Profit Organizations
Company:
Darkness to Light
Partner/Category:
Crime Junkie /Podcast
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Blogs
Influencers / Brand Ambassadors
Mobile
Online
Radio Spot
Social Media
Created On:
2021-03-23
Last Modified on:
2021-04-19
Companies Involved
Darkness to Light
Gwendolyn B
Gwendolyn B CMO & Product Officer Pending Update
Tuck

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