Partnership:

DAVE MATTHEWS BAND and Brita

Description:
Sony Music and Brita teamed up to promote the new album from DAVE MATTHEWS BAND, ""Big Whiskey and the GrooGrux King"" on ad-supported Internet radio site Pandora.com. Brita, as part of its ""Filter for Good"" campaign, sponsored the free streaming of the Dave Matthews Band''s new album. The streamed version was available a week before the album was officially released. The campaign included Pandora homepage takeover tuner skins, mobile banner ads, a Brita-branded online radio station featuring Dave Matthew''s Band music and a custom landing page. It urged people to refill reusable water bottles, with tap water cleansed by Brita filters. The custom landing page contained links to a pledge form. Those who signed, received Brita filter coupons and were able to buy a Nalgene reusable water bottle.
Partnership Opportunity:
DAVE MATTHEWS BAND/Music
Company:
Sony Music
Partner/Category:
Brita /Household
Timing:
May 2nd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-05-27
Companies Involved
Sony Music
Tuck

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