Sony Music and Brita teamed up to promote the new album from DAVE MATTHEWS BAND, ""Big Whiskey and the GrooGrux King"" on ad-supported Internet radio site Pandora.com. Brita, as part of its ""Filter for Good"" campaign, sponsored the free streaming of the Dave Matthews Band''s new album. The streamed version was available a week before the album was officially released.
The campaign included Pandora homepage takeover tuner skins, mobile banner ads, a Brita-branded online radio station featuring Dave Matthew''s Band music and a custom landing page. It urged people to refill reusable water bottles, with tap water cleansed by Brita filters. The custom landing page contained links to a pledge form. Those who signed, received Brita filter coupons and were able to buy a Nalgene reusable water bottle.