Partnership:

DAWSON'S CREEK and Kmart

Description:
Two of the show's characters, Pacey (Jackson) and Joey (Holmes), get locked in Kmart after hours and spend the entire night wandering around the store. Supported online and on TV.
Partnership Opportunity:
DAWSON'S CREEK/Television
Company:
The WB
Partner/Category:
Kmart /Retail
Timing:
February 1st Quarter 2003
Target:
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-02-27
Companies Involved
The WB
Tuck

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