CBS and Procter and Gamble partnered to promote the 2006 DAYTIME EMMY AWARDS with a sweepstakes. Advertised as a FSI on the newspaper was an invitation to enter a chance to win a trip to the 2006 DAYTIME EMMY AWARDS by visiting www.cbs.com/daytimeemmys and completing the entry form. One grand prize winner was awarded a trip to New York City for two to witness the event in person. The prize included hotel accomodations, round trip airfare, and an after party. In addition to the sweepstakes, the FSI featured coupons for savings off various Procter and Gamble products. The sweepstakes ran from April 1, 2005 to June 30, 2005.