Description:
The Daytona International Speedway and Energizer partnered to promote the 48th Annual DAYTONA 500. The Energizer ''Go The Distance. Win It All'' sweepstakes enabled two grand prize winners to win a trip for two to the 2006 Ford Championship Weekend, November 18 – 19, 2006 AND the 2007 DAYTONA 500, February 17 - February 18, 2007. Each grand prize included a four day, three night trip to Miami, FL, two tickets to the Ford 300 scheduled for Saturday, November 18th, 2006 and the Ford 400 scheduled for Sunday November 19th, 2006 round-trip coach air transportation for the winner and one guest. One hundred fifty first prize winners won an Energizer Racing T-shirt. Consumers participated in the sweepstakes by filling out an online registration form at energizer.com or through the mail. Sweepstakes began Saturday, October 15, 2005 and ended on Tuesday, February 28, 2006.
Partnership Opportunity:
DAYTONA 500/Live Entertainment
Partner/Category:
Energizer /CPG
Timing:
October 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
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