DC and Circle K

Partnership:

Description:

Circle K joined forces with DC to debut limited edition heroBadge collectibles.
Every time a customer spends $10 on qualifying merchandise and fuel now through October 31, 2023, they will receive one of the 24 limited-edition, exclusive “HeroBadge” stickers or patches.

These stickers, or patches, are washable and collectible. By scanning HeroBadges on Win.CircleK.com, customers can enter for a chance to win a trip to Warner Bros. Studio Tour Hollywood in California or one of the weekly DC Super Hero swag prizes, including items like skateboard decks, exclusive throw blankets, framed wall arts, thermal water bottles and more. Additionally, licensed DC plush toys of Superman, Batman, Wonder Woman and Harley Quinn are available for purchase in select stores.

Partnership Opportunity:

DC/Classic Characters

Partner/Category:

Circle K /Retail

Timing:

September 3rd Quarter 2023

Target:

Male
Female
Family
Adults

Promotional Elements:

Collectible
Contest / Sweepstakes
In-Store / Retail
Licensed Product

Media Elements:

Mobile
Online
Social Media