Description:
DC COMICS and Sargento launched a year long promotion which began April 10, 2003 featuring the DC COMICS JUSTICE LEAGUE SUPERHEROES, on Sargento Snacks, specifically cheese products including Cheeze and Crackers, Cheeze and Pretzels, S`mores, Cheddar and Sticks, mozzarella, Colby jack and string cheese. The promotion appeared on-pack, online and in-stores on freestanding displays. Proof of purchase points were redeemed at Sargento.com for various JUSTICE LEAGUE merchandise. Supported with print advertising in the Justice League Adventures comic book.
Partnership Opportunity:
DC COMICS/Financial & Insurance
Partner/Category:
Sargento Foods /CPG
Timing:
2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-03-03
Companies Involved
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