Partnership:

DEADPOOL 2 and 7-Eleven

Description:
20th Century Fox and 7-Eleven teamed up to support the theatrical release of DEADPOOL 2. The partnership included a DEADPOOL 2 takeover of 7-Eleven stores which featured themed products, sweepstakes promotions and an augmented reality in-store experience that brought DEADPOOL directly into the store. There were also a number of product mashups, a new Slurpee flavor, collectible cups, DEADPOOL-themed straws, chimichangas, limited edition Monster Mutant energy drinks, and movie-branded Trolli gummies.

Fans could also download the official 7-Eleven app where at checkout they could earn 7Rewards loyalty program points and enter a contest for a chance to win prizes such as movie tickets, DEADPOOL 2 merchandise, and trips to Vancouver, New York, Los Angeles and Las Vegas. The in-store augmented reality initiative invited fans to engage in activities to earn 7Rewards bonus points with new activities released weekly.

Partnership Opportunity:
DEADPOOL 2/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
7-Eleven /Retail
Timing:
May 2nd Quarter 2018
Target:
Male
Female
Teens
Promotional Elements:
Branded Content
Collectible
Contest / Sweepstakes
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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