20th Century Fox and 7-Eleven teamed up to support the theatrical release of DEADPOOL 2. The partnership included a DEADPOOL 2 takeover of 7-Eleven stores which featured themed products, sweepstakes promotions and an augmented reality in-store experience that brought DEADPOOL directly into the store. There were also a number of product mashups, a new Slurpee flavor, collectible cups, DEADPOOL-themed straws, chimichangas, limited edition Monster Mutant energy drinks, and movie-branded Trolli gummies.

Fans could also download the official 7-Eleven app where at checkout they could earn 7Rewards loyalty program points and enter a contest for a chance to win prizes such as movie tickets, DEADPOOL 2 merchandise, and trips to Vancouver, New York, Los Angeles and Las Vegas. The in-store augmented reality initiative invited fans to engage in activities to earn 7Rewards bonus points with new activities released weekly.