Description:
20th Century Fox Filmed Entertainment and T-Mobile teamed up to celebrate the theatrical release of DEADPOOL 2. The partnership included an opportunity for fans to win a variety of prizes. On Tuesday, May 15 as part of T-Mobiles Tuesdays, fans could snag $4 tickets to see the film in its opening weekend as well as the opportunity to win a trip to the Red Carpet Fan Screening in New York City, which included a ninja session to learn how to master Deadpool's Katana swords in a specially choreographed fight scheme inspired by the movie, along with 3-night luxury accommodations for 2. Additionally, T-Mobile gave its customers a chance to win tickets for an entire year from Atom Tickets via the T-Mobile Tuesdays app.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
T-Mobile /App
Timing:
May 2nd Quarter 2018
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Product Giveaways
Social Media
Product Giveaways
Social Media
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
20th Century Fox Filmed Entertainment
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