20th Century Fox and Tourism Vancouver partnered in celebration of the theatrical release of DEADPOOL 2. The partnership included a custom self-guided travel itinerary that included locations shown in the film and restaurants frequented by Vancouver's own, Ryan Reynolds.

The promotion also included a sweepstakes where one grand prize winner received a trip for two to Vancouver along with accommodations and a variety of other excursions. To enter, fans submitted an online entry form on the Tourism Vancouver website from May 7 to May 19, 2018.

Additionally, a custom Deadpool microsite for Tourism Vancouver was created that includes the film’s trailer as well as some fun facts about the city.