Partnership:

DEADPOOL and Alienware

Description:

Alienware and 20th Century Fox partnered for the "Deadpool Badass Hollywood Weekend Sweepstakes" supporting the theatrical release of DEADPOOL on February 12, 2016.  One grand prize winner received:

  • A limited edition Deadpool-skinned Alpha
  • Roundtrip airfare for winner and one guest to Los Angeles, California.
  • Rental car for four days.
  • Room accommodation for three nights in a luxury hotel in Los Angeles.
  • Private Deadpool-Inspired Masterclass in a private masterclass in the only authorized Dojo in the San Fernando Valley.
  • Personal Swordplay Coach
  • Master combat and Katana techniques inspired by the movie
  • VIP Poolside Cabana in Hollywood

The program was supported on Facebook, Twitter and Instagram as well as on the Alienware website.  The sweepstakes ran from January 12 to February 21, 2016.

Partnership Opportunity:
DEADPOOL/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Alienware /Tech
Timing:
February 1st Quarter 2016
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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