f.y.e. and 20th Century Fox got together for the "#FYEDEADPOOLSWEEPS SWEEPSTAKES" for the theatrical release of DEADPOOL.  Fans of f.y.e. and DEADPOOL could go to f.y.e locations around the country and pose with the DEADPOOL display in the window. Entrants could then post their pictures to social media with the hashtag #fyeDeadpoolSweeps to have a chance at winning. 

One grand prize winner won an exclusive VIP Stunt Experience in Vancouver, Canada.  The prize included round-trip airfare and luxury accomodation for three nights. The VIP Stunt Experience featured an exclusive stunt-training session, expertly choreographed by professional movie stunt coordinators (half-day) including:

• Custom choreography from move stunt coordinators


• Professional stunt instructors who have worked on Deadpool and the X-Men movies


• Hand-to-hand combat instruction


• Acrobatics and high falls


• Private Katana Masterclass

The sweepstakes was promoted on Facebook, Twitter and Instagram as well as in-store.  The promotion lasted from February 2 to February 15, 2016.