Disney ABC and Susan G. Komen Breast Cancer Foundation


DEAL OR NO DEAL partnered with Ford “Warriors in Pink” to raise breast cancer awareness. A special episode of NBC’s DEAL OR NO DEAL aired on October 19, 2007 in which host Howie Mandel and the models invited viewers to visit to learn more about Ford’s efforts in the fight against breast cancer. “Warriors in Pink” apparel worn by the models could be purchased on the website, and Ford donated 100% of the net proceeds to Susan G. Komen for the Cure. One audience member won a 2008 Ford Mustang during the show. Ford “Warriors in Pink” was an ongoing campaign that began in 2006.

Partnership Opportunity:
Disney ABC
Susan G. Komen Breast Cancer Foundation /Non-Profit Organizations
October 4th Quarter 2007
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