Partnership:

The Walt Disney Studios and Harney & Sons Tea

Description:

Harney & Sons Tea and Walt Disney Pictures partnered to promote the theatrical release of DEATH ON THE NILE.

When the first novel by Christie was adapted into a theatrical production (MURDER ON THE ORIENT EXPRESS), Harney and Sons developed a new blend of tea, which was available in a black tin. This tea was made with black tea, oolong tea, jasmine tea, and bergamot oil. In honor of the second novel by Agatha Christie (DEATH ON THE NILE) to be turned into a movie, Harney & Sons created a new blend of tea. This special blend, which came in a gold DEATH ON THE NILE tin, was made with Chamomile flowers, ginger root, peppermint, coriander seeds, cinnamon chips, fennel seeds, whole cloves, and ground cloves.

Each tea could be purchased individually or in a set with both teas.

Partnership Opportunity:
/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Harney & Sons Tea /CPG
Timing:
1st Quarter 2022
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Product Bundle
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2022-02-16
Last Modified on:
2022-02-22
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.