Partnership:

Def Jam Recordings and Courvoisier Cognac

Description:

Def Jam Recordings partnered with Courvoisier Cognac to make the Beam Suntory brand the official spirits partner of the label. The partnership also created the "Amplified: Icons on the Rise" music platform.

The platform was created by both companies to feature activations inspired by hip-hop cultural moments and an event series promoting emerging artists. The emerging artists promoted by the series included Def Jam performers Valee, Bobby Sessions, Arlissa and Amir Obè.

The two companies came together to showcase how these artists have stayed true to themselves in the "Honor Your Code" campaign.

Partnership Opportunity:
Def Jam Recordings/Music
Partner/Category:
Courvoisier Cognac /Beverages
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-05
Companies Involved
Tuck

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