Partnership:

DEMI WORLD TOUR and Funjet Vacations

Description:

Live Nation together with Funjet Vacations partnered to promote the DEMI WORLD TOUR with a sweepstakes, giving fans the chance to win a Rock Flight grand prize. The Rock Flight grand prize included two reserved tickets to see Demi Lovato “Demi World Tour” at the Prudential Center in Newark, New Jersey, roundtrip airfare for two on Funjet Vacations value flights, two nights’ hotel accommodations, and a $200 pre-paid cash card to use toward ground transportation. To enter the sweepstakes, fans had to “like” Live Nation’s Facebook page. Fans also had the option to upload a Demi Lovato Photo Collage with #DemiWorldTour for a chance to be featured on the Live Nation Facebook page. The promotion ran from August 26th to September 24th, 2014.

Partnership Opportunity:
DEMI WORLD TOUR/Tech
Company:
Live Nation
Partner/Category:
Funjet Vacations /Travel
Timing:
3rd Quarter 2014
Target:
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-29
Companies Involved
Live Nation
Tuck

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