Partnership:

Demolition Man and Taco Bell

Description:
Warner Bros Home Entertainment partnered with Taco Bell to promote the 25th anniversary of DEMOLITION MAN. The partnership consisted of recreating the Taco Bell restaraunt that appeared in the film at San Diego Comic Con. The convention took place July 18th through July 22, 2018 and the futuristic Taco Bell pop-up event opened from 6:00 PM to midnight, throughout the 4 days. As an extra bonus, the food was free and a Comic-Con badge was not required. There was also exclusive Taco Bell and Demolition Man merchandise available to purchase and it saw the return of Taco Bell's Nacho Fries.
Partnership Opportunity:
Demolition Man/Home Entertainment
Company:
Warner Bros. Pictures
Partner/Category:
Taco Bell /Dining
Timing:
July 3rd Quarter 2018
Target:
Male
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-11-02
Companies Involved
Tuck

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