Partnership:

DESPICABLE ME 2 and Hostess

Description:

Universal Pictures Home Entertainment partnered with Hostess for the home entertainment release of DESPICABLE ME 2. Hostess' brand, Twinkies, and Universal Pictures Home Entertainment hosted an online sweepstakes. Beginning November 25, 2013, participants visited www.facebook.com/hostess and downloaded a collection of Minion accessories, from goggles and boots to a fruit headdress and a fedora, and made their own Twinkie Minion. Fans could then upload pictures of their creations to enter to win a daily instant prize, which included a DESPICABLE ME 2 Blu-Ray and special offers from Hostess. One grand prize winner was selected and received a Home Theater System, a collection of 30 Blu-Rays and a year's supply of Hostess treats. In addition to the sweepstakes, limited-time "Minion-ized" multipacks and twinpacks of Twinkies were available in stores country-wide. DESPICABLE ME 2 released on DVD and Blu-Ray December 10, 2013. http://www.businesswire.com/news/home/20131125005801/en/Hostess®-Invites-Fans-Give-Twinkies®-Minion-Makeover

Partnership Opportunity:
DESPICABLE ME 2/Home Entertainment
Company:
Universal Studios Home Entertainment
Partner/Category:
Hostess /CPG
Timing:
December 4th Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-20
Companies Involved
Universal Studios Home Entertainment
Tuck

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