Description:
Universal Pictures Home Entertainment partnered with Sun-Maid for the home entertainment release of DESPICABLE ME 2. Sun-Maid featured the film on-pack select products and hosted an online sweepstakes. To enter the sweepstakes, participants visited www.sunmaidoffer.com and followed the direction to submit an entry form online. One grand prize winner received a trip for four to Universal Orlando Resort in Orlando, Florida, round-trip air transportation, two nights hotel accommodation, and four tickets to three Universal Studios parks. 100 first prize winners received a DESPICABLE ME 2 Blu-Ray Combo Pack. The promotion ran from November 1, 2013 through January 31, 2014. DESPICABLE ME 2 released on DVD and Blu-Ray December 10, 2013.
Partnership Opportunity:
DESPICABLE ME 2/Home Entertainment
Partner/Category:
Sun-Maid /CPG
Timing:
November 4th Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Female
Kids (6-11)
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-03-02
Companies Involved
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