Description:
To support the release of DESTINY 2, Activision and Kellogg’s partnered to bring limited edition, Pop Tart packs that featured custom designs that highlighted the Guardian subclasses in the game. The collectible boxes also included an in-game XP boost. Both eight and twelve-count packs were released under the campaign.
Partnership Opportunity:
Company:
Activision
Partner/Category:
Kellogg's /CPG
Timing:
September 3rd Quarter 2017
Target:
Male
Teens
Teens
Promotional Elements:
Branded Content
Premiums / Giveaways
On Pack
Discount / Special Offer / Promo Code
Premiums / Giveaways
On Pack
Discount / Special Offer / Promo Code
Media Elements:
Blogs
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Activision
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