DHL partnered with Coldplay for the band's most sustainable tour yet. 

180 Amsterdam's ad acknowledged DHL’s role as official logistics partner to the Music of the Spheres tour as well as being an ode to one of the band’s greatest hits, Yellow.

Coldplay made headlines in 2019 by announcing that they would not hit the road again until their next tour could have a positive environmental impact. It’s why they named DHL as their logistics partner, recognising the simultaneous work both are committed to for a more sustainable future.

The commercial opens on a DHL driver charging her electric truck before heading out on the road. From the start she has the classic ‘Yellow’ lyrics stuck in her head. She sings as she travels through countryside, city and town. 

As she unselfconsciously belts out the song in her cab, we cross fade to Chris Martin singing the same part of the track on stage as the stadium crowd sings back to him. 

The work ran on TV and online supported by print and social media.

The band’s target with this tour was to make it as sustainable as possible, aiming to reduce CO2 emissions by more than 50%, remove at least twice as much carbon from the air as the tour emits and ban the sale of all single-use plastic from the shows. They also harness fan energy through state-of-the-art kinetic floors and power bikes.