Kentucky Fried Chicken made its KFC Chicken Sandwich even more craveable with a spicy new promotion tied to the highly anticipated new DIABLO IV video game. Through July 2, 2023 customers who purchased any KFC Chicken Sandwich (classic or spicy, including combo options) on the KFC app or KFC.com were eligible to unlock exclusive in-game rewards in one of the most anticipated video games of the year.

The exclusive in-game rewards included up to five battle cosmetics in KFC’s signature red and white brand colors, with each piece of equipment representing one Diablo class, to help gamers show off their style.