Description:
20th Century Fox teamed up with Yoplait`s Go-Gurt for the theatrical release of DIARY OF A WIMPY KID: DOG DAYS. Specially marked Go-Gurt packs featured codes to receive a discount on a child`s movie ticket. With three codes, customers could receive a certificate for up to $8.00 off a child`s admission movie ticket at participating theaters. DIARY OF A WIMPY KID: DOG DAYS released in theaters August 3, 2012. http://www.gogurtmovieticket.com/
Partnership Opportunity:
DIARY OF A WIMPY KID: DOG DAYS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Yoplait /CPG
Timing:
August 3rd Quarter 2012
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
20th Century Fox Filmed Entertainment
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