Partnership:

DIARY OF A WIMPY KID: THE LONG HAUL and Amtrak

Description:
20th Century Fox and Amtrak partnered to commemorate the release of DIARY OF A WIMPY KID: THE LONG HAUL. Families traveling during the summer could take advantage of Amtrak’s Kids ride 50% off discount. For a limited time, two children were eligible to travel at the half-price fare for each passenger that paid the full adult fare.
Partnership Opportunity:
DIARY OF A WIMPY KID: THE LONG HAUL/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Amtrak /Travel
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-06
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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