Description:
20th Century Fox Filmed Entertainment and Color Me Mine partnered to celebrate the release of DIARY OF A WIMPY KID: THE LONG HAUL. The partnership included a movie themed "Kid's Night Out" event in which participating Color Me Mine studios hosted themed events where kids could eat, paint, and play games.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Color Me Mine /Attractions
Timing:
2nd Quarter 2017
Target:
Female
Kids (6-11)
Tweens
Family
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Micro site
Online
Signage
Social Media
Online
Signage
Social Media
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
20th Century Fox Filmed Entertainment
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