20th Century Fox and the Ad Council, in partnership with NHTSA, teamed up to promote DIARY OF A WIMPY KID: THE LONG HAUL with a promotional video. The PSA aimed reminded parents that, whether it’s a short trip or a long haul, they should always make sure all passengers are buckled up before driving. The spot aimed to remind parents of safe driving practices to fight against the estimated 343,000 child injuries that occurred while traveling in passenger vehicles from 2011 to 2015.