Description:
Disney, MTV and M&M Mars teamed up to promote the theatrical release of DICK TRACY through MTV's "Be Dick Tracy" contest. MTV viewers had a chance to become the #1 crime fighter by winning DICK TRACY's coat, wrist watch and radio as well as tickets to the premiere party. Viewers entered the sweepstakes by calling 1-900-786-2222.
Partnership Opportunity:
DICK TRACY/Theatrical
Company:
Partner/Category:
Mars Inc. /CPG
Timing:
May 2nd Quarter 1991
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-21
Companies Involved
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