Partnership:

DIE ANOTHER DAY (JAMES BOND) and Heineken

Description:
Heineken`s DIE ANOTHER DAY program featured John Cleese in humorous television commercials, entitled "Q`s Gadgets." Cleese also featured on globally used P.O.S. materials which showed his likeness from the film, and other action stills. Catalogs of "Q`s gadgets" were utilized as promotional incentives for consumers. Rounding out the program were public relations efforts themed around Q`s greatest gadgets, and other consumer giveaways and theme nights.
Partnership Opportunity:
DIE ANOTHER DAY (JAMES BOND)/Theatrical
Partner/Category:
Heineken /Beverages
Timing:
4th Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Companies Involved
Tuck

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