Dignitas' Fortnite Collective and Mike and Ike partnered to make Mike and Ike the Official Candy Partner of Dignitas Fortnite. This marked the first-ever Fortnite-focused partnership for Dignitas.
Mike and Ike was the exclusive candy partner of Dignitas' Fortnite Collective and sponsored a variety of new fan-focused content including a new 'Sweet Plays' TikTok series, an 'In The Mix' video series, and an upcoming competitive 'Flavor Brawl' event. Each of these featured fan-favorite members of the Dignitas Fortnite Collective, including Piero "pgod" Ramirez, Lucas "Dukez" Cardenas, Matthew "Mero" Faitel, Tyla "Tyla" Decker, Amber "AlarmingAmber" Pettinato.
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Teens
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Event / Activation / Experiential
Online
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TV Spot
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