Partnership:

Dignitas and Just Born's Mike and Ike

Description:

Dignitas' Fortnite Collective and Mike and Ike partnered to make Mike and Ike the Official Candy Partner of Dignitas Fortnite. This marked the first-ever Fortnite-focused partnership for Dignitas.

Mike and Ike was the exclusive candy partner of Dignitas' Fortnite Collective and sponsored a variety of new fan-focused content including a new 'Sweet Plays' TikTok series, an 'In The Mix' video series, and an upcoming competitive 'Flavor Brawl' event. Each of these featured fan-favorite members of the Dignitas Fortnite Collective, including Piero "pgod" Ramirez, Lucas "Dukez" Cardenas, Matthew "Mero" Faitel, Tyla "Tyla" Decker, Amber "AlarmingAmber" Pettinato.

Partnership Opportunity:
Dignitas/Gaming & Esports
Partner/Category:
Just Born's Mike and Ike /CPG
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Sponsorship
TV Spot
Created On:
2022-07-27
Last Modified on:
2022-07-27
Companies Involved
Deb T
Deb T Senior Consumer Engagement Manager Just Born, Inc.
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.