American Esports orginization Dignitas partnered with Voodoo Ranger IPA to make the New Belguim Brewing Company's IPA it's offical beer partner.

The partnership saw both entities using each others logos and content, This included co-branded content such as a Twitch streamed "Voodoo Ranger Community Game Nights" where Dignitas athletes and content creators square off in a "battle of bragging rights and brews".

Dignitas also hosted ‘fan-focused Happy Hours’ and highlighted original content focused on the global gaming and esports community. The partnership also included in-person activations ‘offering opportunities for tasting, sampling and celebrating’ for fans and athletes.