Partnership:

DILBERT: THE COMPLETE SERIES and Bally's Hotel and Casino

Description:

Columbia Tristar Home Ent. and Bally`s Hotel and Casino partnered to promote the "Call in Sick From Vegas" promotion in honor of DIBERT: THE COMPLETE SERIES on DVD. Adults entered the sweepstakes on sonypictures.com/dilbertsweeps and completed the official entry form. The Grand Prize winner received a trip for two to Las Vegas. Prize also inlcuded round trip coach air transportation, hotel accomodations for four nights at Bally`s Las Vegas, limo transfers between the airport in Las Vegas and Bally`s, dinner for two at Bally`s Steakhouse, one lunch for the winner and guest at Sidewalk Cafe, breakfast for winner and guest at Bally`s Big Kitchen Buffet, and DILBERT: THE COMPLETE SERIES (4 DVD disc set). The ARV for the Grand Prize was $1,749.95. Orbitz, HarperCollins Publishers, Andrews McMeel Publishing, DataViz and United Media sponsored the promotion as well. The sweepstakes took place January 30, 2004 - March 12, 2004.

Partnership Opportunity:
DILBERT: THE COMPLETE SERIES/Home Entertainment
Company:
United Media
Partner/Category:
Bally's Hotel and Casino /Travel
Timing:
January 1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
United Media
Tuck

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