Glu Mobile partnered with Baskin Robbins on a multi-faceted DINER DASH ADVENTURES promotion.
As part of this partnership, DINER DASH ADVENTURES integrated Baskin Robbins into February 2020 episode content. It also gave DINER DASH ADVENTURES players a $3 off offer on any real-world Baskin Robbins ice cream cake purchase.
The partnership consisted of Glu Mobile integrating Baskin Robbins into the game. These in-game integrations included a Baskin Robbins V-Day ice cream cake as a Food item in DINER DASH ADVENTURES. There was also an official in-game outfit for character Flo as an in-game reward. Additionally, a Baskin Robbins promo code was part of the promotion with an exclusive DINER DASH ADVENTURES tracking code.
The Baskin Robbins integration was also promoted across DINER DASH ADVENTURES social media channels.
The promotion ran in the United States from January 30 through February 27.
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Premiums / Giveaways
Discount / Special Offer / Promo Code
Other
Mobile
Online
Social Media
Other
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