Partnership:

DreamWorks Animation and Carl's Jr.

Description:

In their first ever Netflix promotion, Carl’s Jr. partnered with DreamWorks Animation for a dino-mite Cool Kids Combo promoting the animated series Dinotrux. Kids who order a kids’ meal receive one of four limited time premiums, including a character mini shovel, pinch launcher, dominoes, or a wrecking ball game with targets. The program features in-store POP and the fun continues at home at www.carlscoolkids.com, where kids can visit the Fun Zone to find Dinotrux wallpapers and coloring activities.

Partnership Opportunity:
/Home Entertainment
Company:
DreamWorks Animation
Partner/Category:
Carl's Jr. /Dining
Timing:
March 2016
Target:
Kids (6-11)
Promotional Elements:
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Online
Print Advertising
Signage
Created On:
2020-11-30
Last Modified on:
2017-12-14
Companies Involved
The CDM Company
The CDM Company
Tuck

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