In their first ever Netflix promotion, Carl’s Jr. partnered with DreamWorks Animation for a dino-mite Cool Kids Combo promoting the animated series Dinotrux. Kids who order a kids’ meal receive one of four limited time premiums, including a character mini shovel, pinch launcher, dominoes, or a wrecking ball game with targets. The program features in-store POP and the fun continues at home at www.carlscoolkids.com, where kids can visit the Fun Zone to find Dinotrux wallpapers and coloring activities.
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