Description:
Virgin Mobile leveraged the film DIRTY DANCING: HAVANA NIGHTS in its first quarter promotional efforts. Promoting the film coincided with Virgin Mobile`s brand ethos of individuality, freedom of expression, independence, and living life without a plan through music and dance. Virgin Mobile`s efforts included a national promotion with media support and in-store signage.
Partnership Opportunity:
DIRTY DANCING: HAVANA NIGHTS/Theatrical
Company:
Lionsgate
Partner/Category:
Virgin Mobile USA /
Timing:
February 1st Quarter 2004
Target:
Tweens
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Lionsgate
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