Partnership:

Disney and Amazon Alexa

Description:

Disney partnered with Amazon Alexa for a series of branded Alexa Skills showcasing content from Disney brands.

Disney collaborated with Amazon Alexa on a variety of Disney, Pixar, Star Wars, and Marvel-themed experience that fans could access through Alexa Skills. These Skills were available exclusively with Amazon FreeTime Unlimited on compatible Echo devices.

Partnership Opportunity:
Disney/Other
Partner/Category:
Amazon Alexa /Tech
Timing:
November 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Tuck

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