Description:
Kellogg`s promoted DISNEY characters by offering 4 sets of BENDIN` FRIENDS inside specially marked boxes of cereal and snacks including Frosted Flakes, Cinnamon Krunchers, Rice Krispie Treats, and Chips Deluxe. The four sets of BENDIN` FRIENDS included Classic Disney, Toy Story 2, The Lion King, and Monster, Inc. Kids could also send away for a set of the toys by mail with the purchase of 4 specially marked Keebler products.
Partnership Opportunity:
DISNEY/Financial & Insurance
Partner/Category:
Kellogg's /CPG
Timing:
Summer 2nd Quarter 2004
Target:
Kids (6-11)
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-01
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