Description:
Streaming service Disney+ partnered with Lyft to promote the official nationwide launch of the Disney+ platform.
The promotion with Lyft consisted of Disney+ collaborating with the ridesharing app to offer free rides with the use of a promo code as part of Disney+'s larger "Plus Up Your Day" promotion.
On November 12, 2020, coinciding with the launch of Disney+, Lyft users could use the promo code "DISNEYPLUS" in the app to claim a free ride. Disney+ and Lyft offered 20,000 free rides in total with 1 free ride available per person. Ride value was capped at $15.
Partnership Opportunity:
Disney+/Streaming
Partner/Category:
Lyft /App
Timing:
November 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Premiums / Giveaways
Discount / Special Offer / Promo Code
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Product Giveaways
Signage
Social Media
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-12
Companies Involved
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