Description:
Disney collaborated with Nordstrom for an exciting partnership that brought Disney magic into Nordstrom locations across North America.
The partnership consisted of Nordstrom launching a Disney pop-up at their retail locations. These Disney pop-ups included Disney-themed merchandise that catered to nostalgia for the Disney brand.
The partnership also included Nordstrom's Mickey and Friends Collection. This Collection had 16 limited-edition pieces that highlighted evergreen stalwarts of the Disney brand like Mickey and Minnie Mouse.
Partnership Opportunity:
Disney/Theatrical
Partner/Category:
Nordstrom /Retail
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-08-03
Last Modified on:
2021-08-03
Companies Involved
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