Partnership:

Disney and Scentsy

Description:
Disney and Scentsy teamed up to launch a new line of fragrance products. This new line of products included fragrances designed to fit with the themes of several Disney properties. These properties included Mickey and Minnie Mouse, Hundred Acre Wood, Disney Princess and Disney & Pixar’s Finding Nemo. The type of products that came from this collaboration included Scentsy Bars and Scentsy Buddies. The new collection was initially shown off in Anaheim at Scentsy Family Reunion. The entire collection became available for purchase on Sept. 1, 2018.
Partnership Opportunity:
Disney/CPG
Partner/Category:
Scentsy /Health & Beauty
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-06
Companies Involved
Tuck

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