Description:
Disney teamed up with Target for a retail collaboration to bring the magic of Disney into Target locations nationwide.
The partnership consisted of several Disney store "shop-in-shop" locations in Target stores that launched in October 2019 at 25 Target stores nationwide. After the initial 25 store rollout, the Disney stores were rolled out at 40 additional Target locations before October 2020.
Additionally, a Target store was open at Flamingo Crossings Town Center at the western entrance of the Walt Disney World Resort in 2021 that brought the convenience of Target shopping to Disney park guests.
Partnership Opportunity:
Disney/Other
Company:
Partner/Category:
Target /Retail
Timing:
February 1st Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-10
Companies Involved
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